Medieval Sourcebook The Rule Of The Franciscan Order

Medieval Sourcebook: The Rule of the Franciscan Order is a source found at Fordham University online sourcebooks. The source has as the main focus â€Å"The Rule of the Franciscan Order†. It gives details in regards to the history of the founding of the order and what was the major contribution of St. Francis in establishing â€Å"the order of the lesser brothers†. St. Francis was the lead figure which made him a venerable personality in the Middle Ages. The Franciscan order was founded by St. Francis of Assisi. Although there were other movements created at the time, almost unwittingly Francis became the leader of this Christian movement which focused on the love of God, poverty and a cheerful fraternity. Before the founding the Order Francis had renounced all his father’s assets and recognized only the fatherhood of God. From the beginning, St. Francis did not intended to be a role model or a venerable personality; he only desired and decided to consistently l ive an option, his vocation to poverty. This text narrates briefly the religious behavior adapted by the friars. Possibly there were doubts about the viability of the style of life they proposed to adopt at that time. But this lifestyle attracted other fellow citizens and with time the order gained more and more members. These were men seeking to pursue a life of conversion without being confined in a monastery devoting to prayer only. Their biggest challenge was to serve the needs of the people. Also, the Franciscans wereShow MoreRelatedThe Rule Of The Franciscan Order1048 Words   |  5 PagesThe Rule of the Franciscan Order Francis of Assisi is an icon of poverty and reform in the Catholic Church, because his lifestyle encouraged the Church and especially the hierarchy of his time to change almost entirely. He can be perceived as a prophet of his time who revolutionized from his very being a drastic change, because with his life as an example he went from words to actions. Francis was born into a wealthy family in Assisi; he had everything a boy of his time could ask for. Francis experiencedRead MoreAnti-Semitism in the West from Constantine to the Expulsion of Jews from Spain6419 Words   |  26 PagesMany illustrated stories showing this fabricated phenomenon were circulated during the 1400s and 1500s. An offshoot of the host desecration libel is the blood libel. The blood libel contends that Jews murder non-Jews, particularly Christians, in order to obtain blood for the Passover or other rituals. It was also purported that Jews needed to drink Christian blood so that their appearance could remain human looking, and Christian blood would also help eliminate the distinctive (foetor judaicus)

Newspaper Report On The Newspaper - 1635 Words

Newspaper If you step outside depending on where you live you get your local newspaper each morning. Many people all around us enjoy the newspaper and the stories in it that provide us with local news as well as news from a couple cities down. Newspapers first began their journey in the 18th century, when the colonial newspaper was published. The first piece of news that would later help conjure up the newspaper only had one news item on it. A man named James Franklin who was the younger sibling of Benjamin Franklin wrote a simple one page news sheet. Some in the past saw the newspaper as a way of servicing god, therefore to them the newspaper would contain stories in which told about religion. A town known as Williamsburg was a well†¦show more content†¦The ‘Tribune Company of Chicago’ owns the paper, which only discusses news occurring in Broward and Palm Beach counties. A columnist of the name Mike Carlton, who began his career early at the age of 17 working for the Australian Broadcasting Commission was well known because of his report given as a fighter in Vietnam got him much respect as well as a permanent spot in the paper. Carlton says that in order to write you must build a reasonable and strong standing format. He writes for ‘The Sydney Morning Herald’, and although he had a rising position when it came to writing he did refuse to write his column once in August of the year 2008 because the story was about journalist of ‘Fairfax Media’ striking. Magazines The editor and publisher Jann Wenner founded ‘Rolling Stone’ magazine in the year of 1967. This magazine is a united states based magazine in which is mainly focused on the topics of music, liberal politics, and popular culture. Also involved with the magazine is the music critic who’s name is Ralph J. Gleason. Rolling Stone magazine like a newspaper has to have a format; their format was altered in order to appeal to younger readers. Magazines such as the Rolling Stone was conjured up with money borrowed by Wenner, who borrowed money from many members of her family. Magazines are usually financed by advertising, or even pre-paid subscriptions. The first magazine in the world was published in Germany; in 1663 ad it was called Erbauliche

Heinz marketing SWOT PEST and Five forces Essay Example For Students

Heinz marketing SWOT PEST and Five forces Essay Heinz marketing SWOT PEST and Five forces Executive SummaryF.M.C.G. Company Heinz is the most global U.S. based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 worldwide markets. There are many other famous brand names in the companys portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties. The Company was founded in 1869 by Henry J Heinz called Heinz and Noble Company. In the 1870s during the depression the company went into voluntary liquidation. The company was started up again in 1876 by Henrys relatives John and Frederick the company was called F J Heinz. In 1888 Henry bought the company back, in 1905 Henry bought the first Heinz British factory. British made backed beans first came of the lines in 1928 and spaghetti followed in 1930. We analyse Heinz using S.W.O.T., P.E.S.T. and Porters five forces. S.W.O.T. Analysis: Strengths; Brand names, Market Leader and Slogans and Advertising. Weaknesses; Mature product, Production cost, and other market leadersOpportunities; Market growth, Brand name and Consumer FeedbackThreats; Competitors and Brand loyaltyP.E.S.T Analysis:Political Factors; Law, employee legislation and Health and Safety regulationsEconomic Factors; National Economy and Labour marketSocial Factors; Attitudes and Health conscious, Lifestyle changes and PopulationTechnological Factors; New product development, Information technology and Infrastructure Development. Porters five forces:Threat of Entry, is highThreat of Buyers, buying power is lowPower of Suppliers, is lowThreat of Substitutes, is mediumCompetitive Rivalry, is medium to highIntroductionWe have carried out a study on the F.M.C.G Company Heinz. Heinz is the most global U.S based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 worldwide markets. There are many other famous brand names in the companys portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties. In this study we analyses the company using a S.W.O.T analysis, P.E.S.T analysis and Porters Five Forces. We also answered the following two questions;1. Identify 5 characteristics that consumers look for in modern fast-moving consumer food goods. Compare the characteristics you identify with those identified by someone else in your class. 2. Working in a small group. Brainstorm a series of ideas for the future development of Heinz Spaghetti. Having identified the ideas, list them in order of viability. On the information that we gathered and analyses we gave a conclusion of our findings and made some recommendations that might be useful for Heinz to consider in theyre future businesses planning. SWOT AnalysisWhat is it?You can use a SWOT analysis to identify and analyze the Strengths and Weaknesses of your organization, as well as the Opportunities and Threats revealed by the information you have gathered on the external environment. Why use it?To develop a plan that takes into consideration many different internal and external factors, and maximizes the potential of the strengths and opportunities while minimizing the impact of the weaknesses and threats. Strength,h Brand Name; Heinz has a really good reputation for being a quality food, and has done since it was established in 1869, the founder Henry J Heinz set out to bring quality and consistency to the consumers homes and the brand has carried this quality on through the years. ,h Market Leaders; Today Heinz is one of the worlds major global companies operating in some 200 countries, offering more than 5,700 products varieties, with No1 and No2 branded business in more than 50 world-wide markets. ,h Slogans Advertising; Heinz has always been famous for it advertising and always on the forefront of new and exciting advertising and promotions Heinz used different ways of adding fun and interest. The Beanz Meanz Heinz advertising slogan is one of the most successful of all time V it appeared for 22 years. Weaknesses ,h Mature Products: Many of Heinz products have been around for years and may be declining in sales as a result of changing consumer tastes. I.e. the product life cycle may be in decline. ,h Production Cost: Heinz has 5,700 product varieties but are only No1 and No2 branded businesses in 50 markets worldwide. Therefore some of the products there are producing may actually be costing them money to produce and distribute. ,h Other market leaders: In the markets were Heinz is not the market leader the price of the products may need to be determined by the price of the product that is the market leaders. Opportunities,h Market Growth: As the market of Low fat foods and convenience foods grow Heinz needs to make the best of this opportunities as they already have some presence in these markets. ,h Brand Name: Heinz has made a creative partnership with Walkers Crisps to launch Heinz Tomato Ketchup Flavour Crisp. As Heinz has a good reputation for good quality traditional products they should try and look for more companies with modern products to go into partnership with in order to bring there traditional products into the modern FMCG markets. ,h Consumer Feedback: Heinz receive a lot of feedback from their customers and they use this information to there full advantage, Heinz knows that the innovation process depends on generating a stream of new ideas, Heinz analysis consumer feedback and buying habits to help with new product development. Threats,h Competitors: Are always a threat to any company. Heinz has many product lines and therefor there are many Companies that may cause a threat to Heinz. E.g. Bachelors and HP Sauces. ,h Brand Loyalty: As there are some many different brands in the same product lines, there is a great choice of variety and variance in prices available to the consumer. Therefore brand loyalty is not as common these days as in previous years. P.E.S.T AnalysisWhat is it?A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Why use it?Such external factors usually are beyond the firms control and sometimes present themselves as threats. However, changes in the external environment also create new opportunities. As a company had no control over these factors, it should understands and be able to anticipate and take advantage off changes within their environment. Racial Profiling EssayHenry J Heinz was an industrious young lad at the age of 15 he took the first step into convenience foods. By bottling horseradish in clear glass jars Henry Heinz was clearly different to other manufacturers who bottled their goods in coloured glass jars to hide the cheap fillers used to add to the ingredients. Here was a product you could trust, because you could see exactly what you were getting, Henry believed in offering quality products to consumers. In 1869 he set up a brick-making and food business with a friend, L C Noble. But then trouble struck even, Heinz and Noble Company could not ride out the depression of the 1870s and the company went into voluntary liquidation. Henry J Heinz however persuaded his brother John and cousin Frederick to put up the money he needed to start again. In 1876 Henry became the manager of F ; J Heinz Company, in 1888, Henry bought out his relatives and the company H J Heinz the company was born. In 1886 Henry made his first trip to Europe, the world famous grocery store in Piccadilly, London stocked seven varieties of his products. In 1905, he bought the first British factory; a pickle manufacturer called Batty and Company for the Heinz business. British-made backed beans first came off the line in 1928 and spaghetti followed in 1930. Even back in the 1800s, Heinz was famous for its advertising. The late 1950s saw the arrival of commercial television and the early Heinz commercials quickly established the superior quality of Heinzs products. Always on the forefront of new and exciting advertising and promotions Heinz used different ways of adding fun and interest. In 1961, a groundbreaking promotion was organised, giving away 27 mini minors to 57 lucky Heinz soup fans. Britain had never seen a prize competition quite like it. Now a days Heinz is the most global U.S based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 world-wide markets. There are many other famous brand names in the companys portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties. Case Study QuestionsQuestion 1. Identify 5 characteristics that consumers look for in modern fast-moving consumer food goods. Compare the characteristics you identify with those identified by someone else in your class. ,h Price is important to student A, while brand and reputation is more important to student B than price,h Quality is important for both students, Student A; a cheap product with good value and for student B; a quality product for the price paid. ,h Taste is important for student A, while for student B a quick and convenient product is important. ,h Student A the most quantity for the cheapest price and for Student B packaging is important, that the product looks modern and attractive. ,h What the product contains is important for both students but in different ways, Student A wants the product to be good for them and not to contain artificial ingredients but for Student B the source of the product and where the raw materials came from is important. Student A. May be the type of person who looks for value for money and is not to interested in modern day marketing, but more interest in a good quality natural product at the cheapest possible price available. Student B. May be the type of person who has a very busy life style, likes popular modern products and is willing to pay the going price for such a product. Also the source of origin is a very modern day concept in food products, with the awareness of BSE in Beef and chicken been feed artificial foods. Question 2. Working in a small group. Brainstorm a series of ideas for the future development of Heinz Spaghetti. Having identified the ideas, list them in order of viability. ,h Microwaveable pot; Take the spaghetti out of the can and put it in a microwaveable pot so people can have it as a quick and convenient snack. ,h Full Meal; Make the spaghetti a full meal that is quick, convenient and easy to cook but still a nutritious filling evening meal. E.g. Spaghetti with Chicken pieces and Basil. ,h Recipes; Design recipes for meals that contain Spaghetti that the consumer can cook, possibly 4 recipes and put one recipe on the label on the back of each can, so that the consumer can cook their own meals that contain spaghetti. ,h Lunch Meals; Make a spaghetti product that can be eaten cold, E.g. Spaghetti with peppers and in the packaging include a small plastic forkConclusionIn conclusion to the study we carried out on Heinz we found that:,h Heinz relies heavily on their good brand name and reputation, good quality products and a long established company. ,h The market that Heinz competes in is very competitive and has many rivalry bands all aiming to be top of the market. ,h Heinz is a large company with over 200 brands, it also has a large product mix with 5,700 varieties of products. ,h Heinz main competitors are own brand products that sell their products at a very low price. E.g. Tesco and Homestead. ,h Heinz pay a lot of attention to the change in consumer habits and change their traditional products to suit the every changing consumer needs and wants. E.g. Microwave able packaging for theyre traditional baked beans. Heinz knows how to use their advantage and disadvantages to their best possible potential and to capitalise on all opportunities. This is what makes Heinz the most global U.S based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 worldwide markets. RecommendationHeinz has 5,700 varieties of products but is only No1 and No2 in 50 markets. Heinz should take a good look at their product mix and the products that are not selling well. They should research why these products are not selling well and come up with some ideas to improve the sales of the products, if the ideas are not viable they should consider discontinuing some of the products. As they may be actually costing Heinz more money to produce than the profit they make from the sales of the product.

What the woods or jungle symbolize Essay Example

What the woods or jungle symbolize Essay Life, most importantly, the risks involved in it are symbolized by the jungle or woods in the story. The character who does not hesitate to take risks in his life is Ben. Literally, he entered the jungle with the intention of realizing his dreams. In this way, he gained control of his own life. On the other hand, the protagonist is afraid and is actually losing his grip onto his life. When he lost his job, Willy told his sons that the woods are on fire (2. 2). Moreover, Ben tells Willy that even while the jungle is dark, he must nonetheless enter into it (2. 8). What the Garden symbolizes The protagonists desire to afford for his family a good life is symbolized by the garden in the story. Prior to the building of the apartment blocks, the produce from Willys garden grow in abundance. However the physical development in their neighborhood altered the case of his garden. The protagonist is attempting to cultivate something for his family. For instance, he wanted to become successful so that he can very well provide for them. Willy was almost a success in doing this. However, he eventually failed to transform is dream into reality. Toward the end of the story, one of the last things he did prior to his demise is to plant seeds in his garden. It is indeed, a futile attempt. Success, for Willy is something he most desperately craves but never possessed. What the Brand Names and the Car symbolize The use of brand names in the story, such as Studebaker, Hastings, Simonize, and Chevrolet aids in heightening the realism of the story (1. 3). These brands regarded as status symbols also signify the material success that the protagonist craves for and how it eventually proves to be hollow. We will write a custom essay sample on What the woods or jungle symbolize specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on What the woods or jungle symbolize specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on What the woods or jungle symbolize specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Willy is deceived into believing that the possession of these things is tantamount to success. Perhaps the most suggestive symbol presented in the story is that of the car. Community and family pride are symbolized in the weekend excursions and polishing. Still, the car also signifies the instrument by which the protagonist earns a living. Just like the car, Willy also comes to the point when he wears out (Otten 54). What the Rubber Hose symbolizes The appearance of the rubber hose calls to mind the desperate attempt of the protagonist to take his own life. He tried to commit suicide by inhaling gas (2. 8). Ironically, gas represents one of the most important elements needed to produce heat which is something essential for the comfort and health of his family. Death, in the literal sense achieved by means of inhaling gas is comparable to the metaphorical death that the protagonist feels in his efforts to provide a basic necessity for his family. The theme of death is directly related to the symbolism represented by the rubber hose in the story. Willys attempt to inhale gas to kill him self denotes his intention of escaping the realities of his existence. He tries to escape the difficulties of losing his job and his failure to realize success. Deception and grief is also signified by the rubber hose. Willys wife is bewildered over the supposed purpose of the rubber hose when she found it inside their house (2. 1). The deceiving nature of the rubber hose is manifested the moment Biff asked his father about it and the latter denies its existence (2. 1). What the tape recorder symbolizes The change in the protagonists life by means of the advancement in technology is symbolized by the tape recorder. Likewise, it symbolizes the end of his career as a salesman. The moment Howard, his boss presented the tape recorder to him, it seems that Howard is more interested in the technology and sound of the equipment than on his employee who is trying to stay on the job (2. 2). Unfortunately, the services that Willy can offer is not longer needed on the job. He is then fired by his boss. Nonetheless, Willy also had his faults. He does not welcome change and would rather dwell on the past. The scene where the protagonist is left alone with the equipment and unable to turn it off foretells his reluctance to change (2. 2). He still believes and would not want to change his old formula for success. However, in his job, what matters is whom you know and not what you know. He is not up-to-date with the latest in technology or even in business. Nonetheless, he never lost hope. He wanted to leave something behind for his family when his time comes. This intention is signified by his act of planting seeds in the garden. What the downward movements imply The words down, falling, and fall as well as the movement they suggest repeatedly appears in the story. They stress the downfall of the protagonist and his family. The term â€Å"beaten down† is used to describe the protagonist (1. 6). Willy is also described to fall down in the bed with his mistress at one point in the story. He fell on his knees when his eldest son discovered his affair with another woman. Biff, his eldest son ran down eleven flights of stairs after stealing a pen from the office of Oliver. Ultimately, his wife dropped flowers down his grave as he was finally laid to rest (2. 9). He wanted to leave something behind to his eldest son. In his fantasy, he wanted his eldest son to be a successful man. Willys act of planting seeds in the garden symbolizes his dream for Biff. However, Willy is destined to fail despite his actions. He began to plant seeds in the garden in the evening, the time of day where there is no light from the sun (Griffin 54). Obviously, the planted seeds need sunlight in order to grow. Furthermore, large apartment buildings started to rise around their home suggesting a sense of confinement (Bigsby 117). As stressed earlier, Willys planting of the seeds is a futile act. Nonetheless, the protagonist is persistent on his efforts to seek pardon and reconciliation. The aforementioned symbols represent the protagonists failed dreams as well as his reluctance to change, thus his inability to live his life in the now. The story is filled with symbols which when carefully scrutinized allows the audience to decipher the messages that the author seeks to convey. The symbols also help the audience to better understand the characters portrayed. The story repeatedly stresses the failure of the man who is not exactly as successful as he claims to be. Willy misspends his meager salary by purchasing a new pair of stockings for his mistress. Such action develops into further disappointments including his inability to support his family. The protagonist attempts to raise his eldest son in resemblance of him. He wanted Biff to be hard working and ambitious like him. However, when his eldest son grew to become otherwise, Willy takes on the blame. After interpreting the hidden meanings behind identified symbols in the story, the audience can find it easer to understand the personality of the characters portrayed. The protagonist, Willy Loman, is an ambitious man. However, he is a failure in two of his most important roles in life – that of a husband to Linda and a father to Biff and Happy. The symbolism throughout the story is presented on contrasts (Murphy 7). It is built on the everyday and the ordinary contrasted against the distant and the impossible. It is likewise built on the blissful camaraderie of the days gone by with the lonely, disturbing present. Similarly, the symbolism in the story is built on fantasy with reality as well as on the selfish law of the jungle with love. Recollections of the Loman residence prior to the development in their neighborhood are that of a happy past. At present, with apartment buildings closing in, it is not possible to plant anything in the yard. Nonetheless, the protagonist still attempts to do so on his last day. The image of Willy carrying a flashlight in the evening, planting lettuce, beet, and carrot seeds in the barren land, encapsulates the senselessness of the life he lived as well as the heritage he leaves behind as his â€Å"seed. † The jungle, diamonds, timberlands, and frontiers represent the things beyond your reach. On the other hand, the refrigerator and the car among other things signify Willy’s daily struggles and frustrations in life. The picture of the life-giving water in the tank is placed in contrast to the symbol of suicide which his wife discovers, the black rubber pipe with an attachment that fits the gas pipe of the heater. The characters in the story act and sound like normal people, dealing with common domestic as well as social concerns. Still, the flashback dream sequences of the protagonist as well as the ever more apparent symbolism in the story’s clever objection to accepted social expectations also meet the requirements of an expressionistic work, which does not portray real life so much as subjective representation of life. The story presents a portrait of a man who managed to strike an emotional chord which continues to resound. Willy Loman is a man of his time. However, to a certain extent, he is also timeless. He has fascinated audiences the world over and continues to fascinate them until now. Works Cited Abbotson, Susan C. W. Student Companion to Arthur Miller. Santa Barbara, California: Greenwood Publishing Group, 2000. Bigsby, C. W. E. Arthur Miller: A Critical Study. New York: Cambridge University Press, 2005.