Persuasive Essay On Cloning - 1445 Words

When does something that is unnatural stop being seen negatively? When does it become an advance in science? When it’s useful to humans? When humans can start to gain from it? Cloning procedures on plants and animals have been performed since the 1800’s. However, it just recently gained awareness in the 1990’s when Dolly the Sheep was cloned. Cloning is definitely a big advance in science; nonetheless, it can also be a very controversial subject. Cloning is a good thing as long as it is done with the wellbeing of the animals in mind or if it is being done on plants, as it is a breakthrough for science. Some forms of cloning can be a positive medical finding since it is advancing our research in science. For example, cloning plants, or†¦show more content†¦While some cloning procedures are seen as positive, other forms of cloning can be seen as negative. For example, cloning a horse for a better chance to win in horse racing tournaments, cloning your pet if they died just because you miss them, and cloning a deer to make money from selling their antlers. Cloning a horse just so that you can have a better chance at winning in races is lazy and wrong. Cloning deer just for their antlers is extremely immoral. Cloning your pet just because you miss them is also wrong in not only my point of view, but the point of view of many other people. A report in December 2006 by Pew found that 64% of Americans were uncomfortable with animal cloning, while only 22% were comfortable with the idea. Cloning horses for racing is seen as being business savvy; however, horses are not meant to be a part of business. They are animals not money makers. Some reasons that horse owners may clone their horses include, making a copy of their top performing horse to have double the chances of winning races and to get a double breeding capacity in order to breed a team of All-Star fast horses. Finn and Mary Guinness, the owners of the Tomarillo, cloned him into another horse named Tomatillo. They decided to clone Tomarillo because he reached the olympics in 2004. Most horses that compete areShow MoreRelatedPersuasive Essay On Human Cloning1070 Words   |  5 PagesABEER SHARMA Paper-2 X E:- Persuasive Essay   Human Cloning Should Not Be Sanctioned Under Any Circumstances. Albeit not everybody would concur, I optate to argue that â€Å"Human Cloning† is erroneous! The noetic conception of someone playing god and engendering life from human DNA outrages me. No Matter how many times scientists fail to engender a plenarily engendered human copy they still don’t give up to pursue this desired goal. The first human embryos were unsuccessful as the embryos cellular divisionRead MorePersuasive Essay On Cloning724 Words   |  3 Pagesan exact replica of person by cloning. But some people say it’s not humane and it would be weird if there is 2 of the exact same person in the world. People are also concerned because nobody knows how these clones will act. We don’t know if the host will be harmed and we also don’t know if the clones will become evil and destroy the world. I believe that we shouldn’t clone humans simply because we don’t have enough information on cloning. In the process of cloning humans we would have to manipulateRead MoreCloning Persuasive Essay1549 Words   |  7 Pagesrealized in the cutting edge world of modern science. Scientists now possess the necessary capabilities and technology to make the process of human cloning a reality. While this is a controversial and rather sensitive topic, cloning is an innovative practice that has the potential to vastly improve the lives of unlimited amounts of people. Although cloning may prove to be a useful remedy for many of today’s issues, there are those in the scientific and medical fields who remain vehemently opposed toRead MorePersuasive Essay On Cloning1028 Words   |  5 Pagespurposes it helps cure infertility, it can help gay families have kids of their own, It also gives back pets that people have lost before. Cloning is a life changing situation that benefits for the greater. Meanwhile, many people are born or become infertile due to an accident they could have had, these people are constantly being judged by everyone else, but now cloning can help them be a parent. They say things that hurt their self esteem they are made to feel like they are made to feel like they areRead MorePersuasive Essay On Human Cloning1106 Words   |  5 Pagestime and death. With the strong development of science, humanity has found an amazing solution to this puzzle: cloning, the â€Å"aggregate of genetically identical cells or organisms asexually produced by or from a single progenitor cell or organism.† (â€Å"Clone,† n.d.) Whether or not human beings should be cloned is a controversial issue around the world. In my opinion, the research on human cloning should be a priority because of its incredible benefits in advancing the process of human evolution, an opportunityRead MorePersuasive Essay On Cloning Humans793 Words   |  4 Pagespeople have the intuit ive sense that there is something immoral and wrong about the cloning of humans. I believe that it is an inhumane violation of the natural order of nature to clone humans, and our society will not benefit if research on this topic is continued. Scientists should be focusing their research on more important issues, like curing cancer or mass purifying water in third world countries. By cloning human beings, we would be viewing children, and people in general, as objects thatRead MoreWriting Is The Act And Process Of Expressing Feelings And Information915 Words   |  4 PagesMy definition of writing is the act and process of expressing feelings and information through different forms of texts such as an essay or a book for entertainment, conveying information, etc. I made this definition because I feel that it represents writing in my life the best. In my life, I mainly write to present information that I have found on a topic for my class in school. Your not only expressing y our feelings on the topic, but other’s that you have researched about the topic’s feelingsRead MoreFree Papers992 Words   |  4 PagesIf you are looking for free academic papers such as free essays, free term papers, free research papers, free dissertations, free book reports/book reviews, free essays, free speeches, there exists a chance of being accused of plagiarism. Free papers downloaded from essay databases and essay sites can be easily detected by plagiarism detection systems and sofwares. You can find a lot of resources and sites with databases of free sample papers and free example papers on any topic. You can use theseRead MoreFree Papers1007 Words   |  5 PagesIf you are looking for free academic papers such as free essays, free term papers, free research papers, free dissertations, free book reports/book reviews, free essays, free speeches, there exists a chance of being accused of plagiarism. Free papers downloaded from essay databases and essay sites can be easily detected by plagiarism detection systems and sofwares. You can find a lot of resources and sites with databases of free sample papers and free example papers on any topic. You can use theseRead MoreAnimal Cloning Should Be Banned1977 Words   |  8 Pagesaudience analysis survey. Talk about how I am against animal cloning, and how I wrote a persuasive essay on human cloning last year, and that the topic of animal cloning interested me, considering animal cloning has been done before. I will be talking about how animal cloning is unethical, goes against animal welfare, is only legal, because of a flawed FDA report, and lastly the risks, technically outweigh the benefits. Thesis: Animal cloning should be banned because, it is unethical, harms animal welfare

My Extended Family - 1225 Words

My Extended Family By Amy Markle Composition I It seems like yesterday all the kids where little and needed me all the time. Now Francesca is married, with children, Kaitlin is living on her own with her daughter, and JJ and April live with them. I feel like it was only the other day we were all crowding around the dinner table having a nice family meal, while John their father was off who knows where, drunk, high, spending money he didn’t really have to even spend. I stop and think how these kids ever made it all these years before without us. Us being myself and their uncle Scott, we had been together five years by then and I knew this was the beginning of something wonderful. If only I had known how much it would affect and change†¦show more content†¦To lose both their grandparents less than two weeks apart, to lose my mother in law and father in law that way was so hard to handle for me as an adult. Let alone these kids who I know have gone through so much. We made it through though it was hard, tough, a mou ntain to climb, but we did it, and we came out better and stronger than before. Things were finally looking up for all of us. John was finally trying to get his life on track, maybe too late in my eyes, but it was the effort that counted right. Now it’s been a year since Grandpa and Grandma had passed, the kids where doing great, Frankie just graduated college, JJ and April with the best attendance and averages they have ever had. John working on a relationship with the kids, of course he fail like I knew he would, his effort was a joke in my eyes but to the kids it was what they could get. Of course they loved him he was there â€Å"father† but I just didn’t want to see them get hurt anymore than they already where by him and life. He gets arrested for Felony assault on two woman that where doing nothing but having a good time. I heard the charges and new, no matter what this was finally what was best for all of us. The trial and everything else seemed to fly by, b before we knew it john was being sentenced to five years in prison and we all felt like we could finally just be a family. It was a relief to know he could no longer hurt or guilt any of them intoShow MoreRelatedFinancial Sustainability For My Family And Extended Family938 Words   |  4 PagesRegarding to the happiness of the whole family, I do not know the truth whether financial sustainability for my family and extended family will make us all happy. There is a possibility that at one point in time I or any other family member will be able to solve the family’s financial difficulties. I do believe that it would be great if no one in the family has to worry about the money. It gives them the options to consider other goals other than making a sustainable career. Yes, I would love thisRead MoreMy Family : An Extended Family946 Words   |  4 PagesIntroduction to Family My family consist of many people. 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I specifically mentioned all of these places b ecause they all have a very large impact on the diversity in my life. Just likeRead MoreThe Debate of Bigger Families814 Words   |  3 Pagesor small family Is it selfish to have more than two children? The decision about the number of children you will have is really important. This decision will not only affect the family it will also affect the society and the environment. Parents have more than two children do not pay attention to the problems that their children will face in the future. They are proud of having an extended family instead of thinking about the future. People now realize the value of having a nuclear family. MarkedlyRead MoreIdentity: Every Person is a Story Essay1050 Words   |  5 Pagescase, a group can be family, tribe, nation, culture, and many others. As already mentioned, many people find it easy to identify with a group, but this is not the case of many people as well. 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Complete home automation using zigbee - Free Essay Example

Sample details Pages: 19 Words: 5669 Downloads: 5 Date added: 2017/06/26 Category Statistics Essay Did you like this example? Chapter 1 Introduction to Home Automation HOME AUTOMATION What is automation? When you have automatic control on different things and functions atYour home then we can say that you have home automation .This automation can be via aRemote or wired .simply things can be control according to your wish in history differentMethod and techniques are use to implement the home automation.Why people day by day are inclined towards home automation .there are lots of reason behindThis but the main reason is that you dont need to rebuild your home, you dont need to moveThe walls of home, it is easy to implement and without investing lot of money you can install itAt your home .a middle class person can afford the expense of home automation. ItsInstallation is very simple and easy. And a very y less time is required to automate the whole Home with different available products.Home automation gives a facility to user that he can control the things according to his wish inVery easier way .home automation may include different task like home security, auto maticOn/off of lighting, control of sound system and etc .In a home automation a user can control the Things from any place in the home.Also sometime a user himself can implement home automation in his home via differentProducts those are easily available in the market.. Don’t waste time! Our writers will create an original "Complete home automation using zigbee" essay for you Create order Plus points of home automation There is a reason that why till now most people keep on using home automation facility .theMain reason is that they got much convenience in using home automation .as in modern age aPerson want to do lot of work .also with the lavish style of life people are going to be lazy andThey want much convenience in work of their life .so to get convenience they need homeAutomation in their daily life.Let take an example of first home automation application .the first home automation exampleWas the TV remote control .before this application you have to face lot of difficulties like you?Have to sit near the television to change the channels and to control the volume .also you haveTo wake up at a particular time to turn on your TV set. Now with the help of a single remoteControl you can do all this task easily .how much convenience you can get with a single homeAutomation product .you can observe from the above example.Human desire never comes to an end .so the invention of single remote control was not theUltimate goal .it was the initialization of home automation .different home automation taskWere keep on adding in home automation like heater, washing machine, control of lights, warm your mattress before you enter the room, and automation heating and cooling of yourWashroom water before the few minutes earlier of your wake up alarm. IS IT CONVENIENCE OR NEED? Convenience is not only the reason for home automation .there can be other reason for homeAutomation like NEED of using home automation .there can different need .one need may beThe security, it is also convenience but it fall under the category of need .before automation inHome security you have to use different security devices and guards but now with the help ofSimple and cheap home security you can provide home security.MISCILANEOUS BENEFITS Thieves and unknown persons can be monitored via motion sensor and you can get updateFrom the remote position that who is trying to enter to your home .also different door openingAnd locking systems are used at the particular door so that if some unauthorized person triesTo enter the home then a security alarm may be passed to the higher authorities. This alert mayBe send to you via email, mobile text message or a pre recorded call.Also when you come to your home late at night and you feel fear to enter in the dark home .butWith the help of h ome automation you can turn on your home lights when you are near to yourHome via a message or call .the pre assigned light will automatically turn on when you willEnter to your home and you will not feel any any more fear. Also this can be done that when youJust unlock the main door of your home then with this all the lights turn off automatically .itWorks like a mobile profile .At different occasion you switch on different mobile profiles .AsWhen you are in your meeting with boos then you just turn on your silent profile with a singleButton .all other related settings got automatically selected .In similar way with the help ofSingle button, message, email or a call you can get your desired lighting control.Automatic opening and closing of main door of home also fall under the category of need .ifYou dont have this facility then you have to hire a security guard for 24 hours at the door, whoWill open and close the door when your car will give horn .but with the help of simple homeA utomation you can achieve this task .when your car comes in front of main gate, a cameraThere recognize that is this car is allowed to enter the home, if yes then the system there willAutomatically open the door and after you enter the home the door will be automatically close. Safety Safety is another point due to which people use home automation .for example if there is waterIn your home basement due to heavy rain at your home then with the help of homeAutomation you can receive an alert message for excess of water in the basement.Also if the temperature of any particular room or location of your home falls beyond theNormal limits then a high/low temperature alert activated .in case of fire and smoke at anyPlace at the home this home automation application may be very successful and heavy loss canBe avoided.Home automation charge cost but this cost looks no more that the benefits you got from theHome automation .for example you are sleeping and there is fire or high temperature in anyArea of your home then imagine that if you dont get the alert then what happen if youKeep on sleeping .might be possible that you yourself caught in the fire .a person can enjoy theHome safety at a very low cost.Home automation is little bit technical but it is not difficult to impl ement .when you haveDifferent home automated products then you need the methods to implement these products.There different method and techniques for implementation of home automation .one methodMay be superior than the other .there are different methods of home automation .and toMethod of implementation will guide you that how much cost you are required .by using efficientMethods you can save lot of money .before implementing home automation to your home, youMust analyze that which method can be suitable and efficient for you according to your needs, cost, choice and life style.In mostly home automation setup a remote is used .and this remote work only for the systemThat are installed at different home appliances .with the help of this single remote you haveComplete control on the automated applications at your home .with the help of this singleRemote control you can control the lighting system, cooling and heating system, safety system, security system, irrigation controlling and all other related home appliances .this remote canWork from any place in the home without any delay .within seconds you can implement youDesired task.In movies you observe the many home automated things that look different to implement inOur life .but as the technology is advance now so that automation can be applied at home withThe help of gadgets and new technology features of devices. IT IS A PART OF HOME ITEMS Peoples views about home automation are different .some say that it is wastage of money andThere is no need for it but some say that it is a part of your home items .they use to say that it isA part of home like other things in home, like other home appliances .so they dont think it 0asSeparate thing and consider it a need for a complete home .while other think that it is a luxuryAnd there is no much need for it,If you buy new and different things on regular basis then there would the best way that youShould buy or invest your money in different home automated things cause in homeAutomation newer and newer technologies are evolving day by day and there is no limit forHome automation .simply it depends on your pocket that how much you can invest.According to need and convenience of different people there are different levels for homeAutomation .but the basic and necessary home automation must include the following things, that can be different categories for home automation Security Security always remain a big issue in home automation .most of the work have been doneRegarding this .in old home automation system there were not include the security alarm .youHave to implement security separately .but now security alarm are the built in feature of theHome automation .old security alarms turn on when someone break the window glass or try toCross the wall or try to unlock the door .when security alarm turn on then the thief haveEnough time to escape .before you reach there the thief had run away.Now with the help of built in and automatic alarm you dont need to search for the thief in yourHome .you can just press the alert button if you feel any fear .then if there would be thief inPart of your home then the lights of that place will automatically turn on and if the thief wouldBe in the room or inside the home then the main door will automatically locked so that heCouldnt ran .according to police that a good lighting arrangement can help in protection ofHome from th iefs .in your home where you want to turn on or off light automatically you justNeed to install a module there and your desired task can be easily achieved.Mostly people install home automation system for money safety and high alert alarms areInstalled near the money safe .but modern home automation system not only consider themoney safety but also the human safety .In fact the safety is much important than the moneyAnd your property .with the help of home automation you can insure the safety and security ofYou and your whole family .with the help of single button you can easily do this. CONVENIENCE As this is the age of technology .everyone is enjoying the benefits of modern technology .soWhy you will not want? By using the home automation you can enjoy the muchConvenience. Your complete home control is in a single remote control .and with this singleRemote you can control every automated thing at your home .you dont need to do much hardWork .in fact with the latest technology people are going to be lazy .and also you yourself wantTo be relaxing.You daily waste much or your time in on/off you home and street lights, waste time in checkingThe locks of all doors before you sleep .you have to be alerted regarding gas and electricHeater. You cant get the second chance for leakage of gas .in this entire how much you have to beAttentive and alert .a sharp memory and hard work is required for this .but with the help ofSingle remote you can save lot of mind work and avoid lot of hard work .if everything would beAutomated then just imagine how it would be relaxing and enjoying. And ever yone likes to use that single remote.Also it looks very attractive and pleasant to have home automation at your home .every guestMay impress with the unique and advance features of home automation that you have installedAt your home .complete home is in your hand via a single remote control .you can do everyThing with the help of this remote like turn on/off light, your TV, sound system and safety andSecurity system.In previous home automation system compatibility was the major issue .but now a device isCompatible with lot of other devices .so you have great flexibility.Home automation can improve your life style and standard .after having the completeKnowledge through about home automation, you should buy the home automation devices soThat you could enjoy the automation according to your wish and desire.Now there are lot off companies in the market that provide home automation and home safety.you just needs to call the vendor and they will install the home automation at your home . firstlyYou have to analyze that where you need home automation at your home then install and thenCall for company.You are the best person who can think that where you need automation at your home. EXTRA COMFORT In this modern age people are adopting different technologies for relax and comfort. They useTo buy different products as they want to make their life simple and much easier .due to thisReason they are also inclined to install home automation system at their homes. It is the homeAutomation due to which they have complete control on every electronic device at their home.as there is many electronic devices at your home like air conditioner, heater, and cooler, microwave oven, sound system, etc .every one want to control all these electronics devicesWith as much easiness as he can.Home automation provides you the height of easiness and comfort .for example if you busy inWatching your TV program .let suppose that you are watching cricket match and you dont wantTo be disturbed and you forgot to switch off the other room lights .then with the help ofWireless home automation you can easily do this .now modern home automation system haveTouch screen instead of remote control.Also exciting fe ature of home automation is that now days you can do automation remotely.it is not necessary that you must be present at the home .if you are at your office and you wantTo turn on/off your home lights then you can do it with help of internet or simply with the helpOf your small touch phone .you just need to access the your home automation control consoleVia a website then you can do what you want to do .with this facility you can make setting ofEverything before you reach the home .for example you can play song of your own choice, make setting of light according to your wish and need, get your air conditioner on so that whenYou reach home; your room will automatically cool.In fact you are virtually present at your home .now you dont have to pay lot off for forgettingThings .and you can avoid lot of losses.You can watch and observe every person at your home with the help of cameras that are linkedWith internet .you just excess this facility by just surfing the website .with the help of thisFeature you can enjoy the completely safety from the outsiders and thief.Today the home automation system is very good, comfortable and reliable .these cant beEasily trapped by anyone .previously this was a main drawback of the home automationSystems EASY TO IMPLEMENT Home automation system is very easy and there is not difficulties in implementing this .it can be Implement with very less cost and no extra loss for its installation is required. SAVING OF ENERGY By using home automation you can save lot of energy .if you use automatic control of lights in Your home then you can easily turn off light in the morning via a simple remote control or simply You can configure that these lights should be turn on for a specific duration .and your home Automation system will automatically switch on or off the lights according to the given schedule. INFRARED TECHNOLOGY As it was discussed earlier that the TV remote was the first home automation application .andInfrared technology was used in it .so infrared technology put the basic for wireless homeAutomation .as this technology is very cheap so it can be easily used by the low budget personsIf there are advantages of using infrared then there are also disadvantages of infrared .one ofIts disadvantage is that it is a very short range and it always require a line of sight connectionFor working .you cant control any infrared application while sitting in the other room.Mostly remote control in the current age have this infrared technology .they are still haveImportance and commonly used in daily life .they are wide use in mobile, laptops and differentElectronics machines like automatic bar reader and different scanner at big departmentalStores.You can easily turn on/off a single light with infrared but what happen when you want to turnOn/off bulk of lights .do you need multiple infrared receivers for each light .as at the any holyOccasion or at marriage ceremony, you want to turn on all the light in the evening and want toTurn off all the light in the morning .how you can do this task with the help of infrared .in factInfrared can do this but this would be more costly .so you need to think advance and try toThink different way to implement task like the above task .so at that time there was a need ofNew technology. In door and out lighting is commonly controlled via remotely .some homeAutomation systems have thermostat facility that can easily achieve the automatic on and offLighting .in home automation system by pressing the single button multiple task can beAccomplished. X10 technology To improve the drawbacks of previous technologies the X10 technology came into the field.This is a very famous technology and their different products are available in the market .thisTechnology was mostly liked by the users. It was very popular technology at it age .let try toKnow what was this technology in actual.X10 is a communication technique that is used by the devices working on X10 technology.these devices implement the task given by the users .you can say that X10 is a language thatDifferent devices can understand .this act as a translator between the different devices thatDont know the same language for working .one feature of it is that it compatible with relatedDevices .to implement X10 you dont need to work hard and you dont need to break, cut andMove your home walls .X10 is just work with the electrical outlets and wiring that are alreadyInstalled at your home .you dont need to use hard wire for implementation of X10 .so it is alsoCheap and affordable and can be easily implemented .you just need to buy the X10 elementsThat are easily available in the market .due to its simplicity and affordability it became veryPopular in the world .its communication tool installation is very simple .you just need to installIts transmitter into the outlet in the wall .and similarly you need to install a receiver at theOutlet in the wall. Both transmitter and receiver are connected with a device when aTransmitter sends any signal then the device receives the signal and tries to know that what isThis signal in actual .and then pass it to the receiver and the desired task is can be performedEasily .256 different units can be operate with a simple X10 unit .so now you can easily turn on/off your light at wedding or holy gathering easily .a unique operation is performed with aSingle assigned address but a single address can be assigned to two different things so that aSame task can be implemented on the both things or devices .for example you want to turn offYour stre et lights then you can assign the same address to all the streets lights .one plus pointOf X10 is that its all products are compatible with each other there is no compatibility issue.CHAPTER 2:Related Work and Hardware Description 2.1 Literature Review : We discussed some previous techniques used for home automation. There features and drawbacks. 2.1.2 Home Automation using Bluetooth: It is a chip technology enabling us to communicate with a lot of devices. It is a popular way of short range communication. By enhancing this technology we can use it to automate homes. It employs the 2.4Ghz unlicensed band and has data rate up to 720Kbps. Its range is usually 10 meters but can be increased to 100 meter by using higher powered antenna. Its only draw back Is it short range.. ZIGBEE BLUETOOTH RANGE : 100m-1500m RANGE :10m DATA RATE : 20 To 250 kbps DATA RATE : 720Kbps ENERGY : Multi-year battery life ENERGY : Multi-day battery life Table 1: zigbee and bluetooth comparison 2.1.3 Home Automation using GSM: GSM stands for Global system for mobile communication. As it works in cells there are different types of cells. and each cell cover different areas. cell radius depend on antenna gain, power, height. GSM has three types of services.* Tele Services:* Calls, short message service .tele-fax.* Bearer services* asynchronous and synchronous data* Supplementary services* call forwarding ,call barring* usually in home automation we send commands with mobile in form of SMS.The drawbacks of this techniques are service dependent, its possible that because of congestion On the network your might SMS delivered late. Or you get a delayed SMS from home mounted module about the current status of the different household equipment. 2.2 DESIGN ARCHITECHTURE 2.2.1 Command Unit 2.2.2 Control Unit 2.3 COMPONENT SELECTION 2.3.1 Zigbee Module (XBee Pro) We use XBee Pro as a transceiver module because it consumes very low power and has long range and nominal data rate .more information on this module is given in hard ware overview chapter. 2.3.2 Microcontroller (Atmega 16) We use ATMEGA16 because it is a low power and has greater SRAM and EEPROM memory And it can be easily interfaced with zigbee and other components.More information is available in Hardware review chapter. 2.3.3 MAX 232 It is used to convert a signal from TTL logic to RS232 level.It is used to communicate with computer.More detai is given in hardware review chapter. Summary Chapter 3: Hardware and Software Methodlogy 3.1 Using Atmega Timers: 3.1.1Timers with LED The timer code enable the number of led after the time given by the user.In the timer code PORTB is set as an output. The timer counter control register(TCCR1B) is used to set the timerThe clock source with eight prescaler and the normal mode is used in the timer. Timer counter register (TCNT1) is used to initialize the timer.TIMSK is used to enable overflow interrupt and SREG enables the global interrupt.The similar task is also done without timer. 3.1.2 Timers with LEDs ,Push button and Buzzer Figure 3: Timers With Leds ,Push button ,Buzzer In this code we simply USE A push button to enable the timer and used a BUZZER. The buzzer will on with the led but buzzer will off after 500 ms and led remains on. 3.2 LCD INTERFACING WITH ATMEGA 16: The PORTD and PORTB is set as a output. The comand_set function is used to give the necessary instruction to the LCD. The data_set function is used to send data to the LCD through PORTB. The display function is used to latch the data. 3.3 KEYPAD INTERFACING WITH ATMEGA 16: A 4*4 keypad is interfaced with the microcontroller ATMEGA 16 to select the fixed load and variable load and to give the time after which the load has to on. The PORTA is used as you can see in the figure. 3.4 Selection Of A Fixed Load We select a fixed load 2 from keypad. Figure : Selection Of A Fixed Load Load 2 is selected. Now it is on. The status of load 1 is on. The status of load 2 is off. 3.4 Accessing EEPROM In EEPROM_WRITE function the EEPROM is being checked that, either it is being written previously or not. Then the address has passed to EEPROM and after this the data has passed to EEPROM. The EEMWE bit has set to logic one an after this the EEWE bit has set to logic one.[1] 3.5 Using ADC In ADC analog voltage is converted into dc voltage with 10 bit resolution. In ADMUX register of ADC the voltage reference is set, The ADC left adjust result is set to logic zero and channel is selected. In ADCSRA the ADC enabled bit and ADC start conversion bit are set to logic one. When ADC conversion completes bit 4 is set. All the codes are given in the cd.[1] SUMMARY Chapter 4: SOFTWARE OVERVIEW The following software we use in our project* CodeVisionAVR C Compiler* AVR Studio 4 debugger * Proteus Version (6.9) 4.1 Code VisionAVR CodeVisionAVR is the c compiler that is used to program the ATMEL microcontrollers. It is very easy to use. You can develop applications for embedded systems by using it. 4.1.2 Features of CodeVisionAVR The CodeVisionAVR C Compiler has following features:* CodeVisionAVR is compatible with Atmel and AVR Studio Debugger * A new project is created by using it* Compilation of the C Code* Editing of the C Code* It runs on the operating system i.e. Windows,XP,7,VistaIt is the new microcontrollers with high memory. It is the only compiler through which we can programmed the ATMEL microcontrollers. 4.1.3 Creating a new file A new file can be created by clicking on the toolbar button.After this save the file. 4.1.4 Creating a new project Click on the toolbar button . Now click on the No button.Now save the project. 4.1.5 Configuring the project Select the atmega 16 and set it clock 4.0MHz. Choose the application as a program type. Now add the file under the project name. 4.2 AVR Studio 4 4.2.1 Features of AVR Studio 4 For proper controlling the Zigbee modules accurate codes and programming was needed. Wehave divided the our big task into smaller task. By doing so we easily wrote the code anddebugging was easy.AVR Studio 4 is the integrated development Environment (IDE) for developing 8-bit AVR applications in windows 2000/XP?VISTA/7 environments[2 ]The features that AVR Studio provides are supporting run control including source and instruction level stopping and memory,registers,breakpoints and watch variable and allow you to see what your code will do in reality with microcontroller. 4.3 Proteus The Proteus software is used to design the PCB and to do a microprocessor simulations.Its latest version is compatible with windows XP,VISTA,7. 4.3.1 Features of Proteus * 3D Board Visualization* Professional PCB layout module* Basic simulation* 2D Drawing with symbol library SUMMARY CHAPTER5 HARDWARE OVERVIEW ATMEGA 16: Overview: Atmega16 is low-power AVR enhanced RISC Architecturebased CMOS 8-bit microcontroller. By Executing instructions in a single clock cycle it achieves throughputs approaching 1 MIPS per MHz. Features: The ATmega16 has16K bytes of In-System Programmable Flash Program memory which Consists of 512 bytes EEPROM, 1K byte SRAM.It has 32 general purpose I/O lines, 32 General purpose working registers. It has On-chip Debugging support and programming And has three Timer/Counters having Internal and External Interrupts. For serial commun-Ication it has programmable USART .For analog to digital conversion it has 8-channel, 10-bit ADC with optional differential input stage with programmable gain. It has a Wat-Chdog Timer having internal Oscillator and it can be programmed. [1]Pin configuration: Pin descriptions: port A We use Port A to serves as the analog inputs to the A/D Converter.It also serves as an 8-bit bi-Directional I/O port, if the A/D Converter is not used.Port pins can provide internal pull-up Resistors. When pins PA0 to PA7 are used as inputs and are externally pulled low, they will Source current if the internal pull-up resistors are activated. The Port A pins are tri-stated whena reset condition becomes active, even if the clock is not running.[1] Port B it is an 8-bit bi-directional I/O port with internal pull-up resistors . The Port B output buffers have symmetrical drive characteristics with both high sink and source capability. As inputs, Port B pins that are externally pulled low will source current if the pull-up resistors are activated. The Port B pins are tri-stated when a reset condition becomes active, even if the clock is not running.[1] Port C It is an 8-bit bi-directional I/O port with internal pull-up resistors . The Port C output buffers have symmetrical drive characteristics with both high sink and source capability. As inputs, Port C pins that are externally pulled low will source current if the pull-up resistors are activated. The Port C pins are tri-stated when a reset condition becomes active, even if the clock is not running.[1] Port D Port D is an 8-bit bi-directional I/O port with internal pull-up resistors . The Port D output buffers have symmetrical drive characteristics with both high sink and source capability. As I nputs, Port D pins that are externally pulled low will source current if the pull-up resistors are activated. The Port D pins are tri-stated when a reset condition becomes active, even if the clock is not running.[1] RESET PIN : It Reset the Input. A low level on this pin will generate a reset, even if the clock is not running. AVCC : It is the supply voltage pin for Port A and the A/D Converter. It should always be externally connected to VCC, even if the ADC is not used. It should be connected to VCC through a low-pass filter if the ADC is used.[1] AREF : AREF is the analog reference pin for the A/D Converter. VCC Digital supply voltage.(Input voltage) GND ground. 5.2 XBEE PRO 5.2.1 Overview The XBee Pro module is designed to support low power,low cost wireless sensor networks.It requires minimal power and provide reliable communication between remote devices. 5.2.2 Features * Long Range: Indoor 100m and Outdoor 1500m.Transmit Power 100 mW(20 dBm)Receiver Sensitivity -100 dBm * Low Power: Tx Current 210 mA @ 3.3VRx Current 80 mA @ 3.3V* Advanced Networking Security Retries and Acknowledgement Self routingDirect Sequence Spread Spectrum * Easy to use No configuration required for out of box RF communicationAT and API command modes for configuring module parametersSmall form factorExtensive command set 5.2.3 Pin Description Some pins can be set as Analog Input, Digital Input, Digital Output, or Analog Output (PWM). The numbers of pins are up to seven channels of analog input, nine channels of digital I/O and two channels of PWM. Pin # Name Direction Description 1 VCC Power supply 2 DOUT Output UART Data Out 3 DIN / CONFIG Input UART Data In 4 DIO12 Either Digital I/O 12 5 RESET Input Module Reset (reset pulse must be at least 200 ns) 6 PWM0 / RSSI Output PWM Output 0 / RX Signal Strength Indicator 7 PWM1 Output PWM Output 1 8 [reserved] Do not connect 9 9 DTR / SLEEP_RQ / DI8 Either Pin Sleep Control Line or Digital I/O 8 10 GND Ground 11 AD4 / DIO4 Either Analog Input 4 or Digital I/O 4 12 12 CTS / DIO7 Either Clear-to-Send Flow Control or Digital I/O 7 13 ON / SLEEP Output Module Status Indicator 14 14 VREF Input Voltage Reference for A/D Inputs 15 Associate / AD5 / DIO5 Either Associated Indicator, Analog Input 5 or Digital I/O 5 16 RTS / AD6 / DIO6 Either Request-to-Send Flow Control, Analog Input 6 or Digital I/O 6 17 AD3 / DIO3 Either Analog Input 3 or Digital I/O 3 18 18 AD2 / DIO2 Either Analog Input 2 or Digital I/O 2 19 19 AD1 / DIO1 Either Analog Input 1 or Digital I/O 1 20 20 AD0 / DIO0 Either Analog Input 0 or Digital I/O 0 Table :XBee Pro pin description[5] 5.3 MAX 232 5.3.1 Overview To do communication with microcontroller/microprocessor sometime one needs to step down the voltage of RS232 to voltage level of 3.3V or 5V.to accomplish this difficult task , a integrated chip is used that is called MAX232 Functionality: As previously stated that RS232 voltage are high and we need to step down that voltage . Its voltage range is -15V for high and +15V for low level .But as our circuitry consist of transistor and microcontroller and their transistor logic level (TTL) voltage range is oV to 5V .In modern TTL logic this voltage range has been reduced to 0V to 3..3V RS232 TTL Logic -15V to -3V +2V to +5V High +3V to +15V 0V to +0.8V Low There is much voltage difference between RS232 signal and TTL circuitry .We cant handle the -15V to -3V, negative RS232 signal with the simple computer logic.To do communication of RS232 the voltage must be reduced .MAX232 can reduce these voltage very easily MAX232 is connected with a simple circuitry that consists that consists of five capacitors and one MAX232 chip .this was the first integrated chip that can reduce the RS232 voltage level to TTL logic with the help of drivers and receivers . A input of 5V or 3.3V is given to it and it gives the desired output voltage (-10V to +10V) that is internally suitable for RS232 .Later on we have different latest versions of MAX232 like MAX232A.A simple circuitry is shown below for this we need low capacity capacitors as we used for MAX232 .There is no big difference between these two versions of MAX232 . MAX232 act as a driver or as a receiver .there are some drawback of MAX232 like it doesnt support serial or parallel conversion .it cant decode the serial communication signal .also it doesnt have the facility of marks and spaces at right time for serial communication . it only done the voltage level conversion .To accomplish the above mentioned task we need to connect an extra circuitry that can do serial To parallel conversion, decode the RS232 signal and can get the information at the right time.This task can be easily done with the help of UART that is available in Atmel microcontroller.The two receiver in MAX232 are used to convert voltage from serial communication to a convert from serial communication to a computer TTL logic .while the two drivers in MAX232 converts the voltage from computer TTL logic to RS232 .It is obvious from the above discussion that only two signals can be handle a single time .Normally two receivers are used for receivers(RX),while two drivers are used for Transmitter (TX).Some pin description information is given as follows 5.3.2 Pin Description Some pin description information is given as follows MAX232 PIN NO MAX232 PIN NAME SIGNAL VOLTAGE DB9 PIN 7 T2OUT RTS RS232 8 8 R2IN CTS RS232 7 9 R2OUT CTS TTL NILL 10 T2IN RTS TTL NILL 11 T1IN TX TTL NILL 12 R1OUT RX TTL NILL 13 R1IN TX RS232 3 14 T1OUT RX RS232 2 15 GND GND 0 5

The Principle Of Act Utilitarianism - 3018 Words

Principle 1: Act Utilitarianism ‘Act Utilitarianism looks to single actions and bases the moral judgment on the amount of pleasure and the amount of pain this single action causes’ (Crane and Matten, 2010, p. 104). The Resolution/Argument Using the table above to analyse the consequences of Ben-Artzi’s decision to blow the whistle under the principle of Act utilitarianism, we argue that his decision was morally wrong. Our rationale is that the decision Ben-Artzi took inflicted more pain than gain to a greater amount of people. From the table, we can see that only the SEC, Ben-Artzi and some investors benefited directly from his decision. Ben was relieved of his troubled conscience and his story gained considerable media coverage. His decision to capitalise on the level of attention the story received by writing a book on his experience also served him positively. Analysis: Balance of benefits and losses Ben-Artzi capitalises on enhanced regulatory provisions empowering the United States’ Security and Exchange Commission (SEC) to encourage and motivate corporate whistleblowing in order to check incidences of corporate malpractice of the financial kind in the United States. His decision helps provide deeper insight into the nature of financial malpractices Wall Street banks and other financial institutions engaged in in the build up to the financial crisis of 2008. From the insight gained, the dimensions of regulatory oversight over the financial system are enhanced, bothShow MoreRelatedAct Utilitarianism Versus Kant s Principle Of Ends Essay1199 Words   |  5 PagesAct Utilitarianism versus Kant’s Principle of Ends. Introduction There are many theories out there when it comes to any kind of ethics. I will be discussing Act Utilitarianism and Kant’s Principle of Ends. Both are good theories, but they do have their differences. 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Research Paper on Shakespeare Free Essays

Drew Ewing Mrs. Stevenson English II November 6th, 2012 Shakespeare William Shakespeare is one of the most well respected and time honored man of all time. His unique style, mysterious life and amazingly written sonnets make him the most studied and analyzed men to ever walk the planet. We will write a custom essay sample on Research Paper on Shakespeare or any similar topic only for you Order Now William Shakespeare, born in Stratford-upon-Avon, he was baptized on April 26th 1564, but his actual birth date is unknown. Shakespeare was the third child of John Shakespeare and Mary Arden. William had two older sisters, Judith and Joan, and three younger brothers, Richard, Gilbert and Edmund. Not a lot is known of Shakespeare’s childhood, which is part of the reason everyone is so skeptical of his ability to have written everything he wrote. It is generally assumed that he went to the local grammar school, the King’s New School, for most of his childhood. Shakespeare did not attend a university. At the age of 18, he married Anne Hathaway, he had three children with her, a daughter named Susanna, and twins Hamnet and Judith. In 1585 he started a career as an actor, play writer, and a part owner of the Lord Chamberlain’s Men, also known as The Kings Men. By the early 1590’s it is believed that Shakespeare had already written some plays and had a successful career as an actor. Sometime in 1589, Shakespeare wrote his first play, Henry VI. Between his marriage and writing this play, he moved to London. Shakespeare was not an immediate and universal success but with the the plays Richard III, Henry VI, The Comedy of Errors, and Titus Andronicus written Shakespeare became a popular playwright by the 1950’s. The year 1593, marked a huge point in his career as a playwright. By the end of that year, he scored a very important friend and fan in the Earl of Southampton and his Venus and Adonis was published. It is one of the first of Shakespeare’s works to be printed and it was a very big success. Many people believe that Shakespeare started his work as a poet and that he wrote the majority of his famous sonnets in the 1590’s as well. In 1594, Shakespeare made a return theater and became one of the Lord Chamberlain’s Men, which was a group of actors who eventually became the KIng’s men. He was very successful at with this group and became very famous through his plays and acting in some of them. He remained associated with the organization until his death. Many people considered acting and playwrighting a very notable career it was seen as a form of entertainment and not a profession that should be wanted. Even with so many people that did not think that Shakespeare career was one that should be granted a lot of money he still ended up being very wealthy and acquired a lot of money, which he used to by a house in Stratford for his parents. This house was the second largest in the town and was considered to be the nicest. â€Å"In 1596, Shakespeare applied for a coat of arms for his family, in effect making himself a gentleman. †(Biography of William Shakespeare 1) The coat of arms was a way for people to kind of show their family off, it was only given to people that had a lot of money and were considered to be very successful. Shakespeare died at age 52 on the 23rd of April in 1616, at this time he was already a very famous playwright and he was well known in all of England. Shakespeare was buried at the Holy Trinity Church. His epitaph that was carved into the stone that was covering his grave has a curse on it against anyone that moves his bones, when the church was renovated in 2008 the workers were very careful not to disturb his remains in fear of getting cursed. Shakespeare’s writing style is definitely unique and is widely accepted as easy to recognize. He used a very common rhythm for his day, the iambic pentameter. â€Å"Shakespeare used a metrical pattern consisting of lines of unrhymed iambic pentameter, called blank verse. Shakespeare’s sonnets are written in iambic pentameter, Shakespeare’s style of writing and meter choice were typical of the day, and other writings of the time influenced how he structured his compositions. †(Mabillard) One of the things Shakespeare was best at was being able to make his characters seam human, he was able to show that they aren’t just characters in a story, but that they were real people that could be sympathized with. Many scholars believe this is why even to this day, his works are considered to be some of the best orks of literature, and audience’s are still captivated by his works. Shakespeare made his characters development directly intertwined with the plot, which made his characters seem even more real. â€Å"Shakespeare’s characters were complex and human in nature, he changed what could be accomplished with drama. † (Frye 118) Shakespeare’s sonnets are considered to be some of the greatest and most eloqu ent poems in all of English literature. So by analyzing his genius in poetry and style, scholars and ordinary readers alike, try to understand the genius in the poet. There is very little known of Shakespeare’s personal life or feelings he had about himself. This being so a lot of scholars focus on his style and way of saying things to try and get a better understanding of Shakespeare the person. Many scholars have tried to get an insight into shakespeare by analyzing how and what he wrote. Many poets use poetry as a way to express their feelings and emotions, so readers of Shakespeare should be able to start to grasp a picture of who he was by reading his poetry and paying attention to the similarities and unique differences of his work to the norm of the day. Shakespeare’s style was a blend of contemporary and pure originality that makes him such a powerful poet. Sonnet 18 is one of Shakespeare’s most famous and critically acclaimed poems. By just reading it, the poem sounds like it is just a poem that praises the beauty of of a women. But if you take it a step farther and look deeper you can start to see just how impacting of a person that Shakespeare is writing about. The language in this sonnet is also extremely original, it is very different from the other sonnets. It is not loaded with alliteration or any other kind of poetic device, and the poem is not excessively wordy, it flows and gets its very powerful and majestic point across. As Shakespeare liked to do in his sonnets a lot every line ends with some form of punctuation, which in turn makes it dramatic and very suspenseful. Shakespeare starts the poem with a question in the very first line asking to compare the woman he is writing about to a summer’s day. Basically he is posing the question if he should compare the beauty of the beloved to the beauty of a summer’s day. The second line of the poem says â€Å"Thou art more lovely and more temperate. † Shakespeare uses the word temperate to mean moderate or modest, like it is average in amount. He is emphasizing how much he loves her and how beautiful she is. When Shakespeare uses the words â€Å"rough winds† in line 3 i think that he is using that as a metaphor for the flaws in this women, but that there are not any flaws in her, but there are in summer, so he can not really compare her to a summers day, because in his eyes she is flawless. In lines four and five Shakespeare continues to point out the imperfections of summer, in that it ends, but her beuaty does not. In the sixth line he tells how sometimes the sun is not hot enough, or the opposite in line five, that it can sometimes be too hot, but again, that is not the case with his beloved. Shakespaere finally just says the summer can not ever be perfect in lines seven and eight. He starts to come back to the women’s beauty in line nine, by using the words â€Å"eternal summer†, stasting that her beauty is everlasting and it will never go away like summer’s does. In the next three lines, he portrays a picture of this women, and that even though she will grow old and may not be healthy she will never lose her beauty. And in the final two lines of the sonnet Shakespeare says that her beauty will never go away, because everytiime someone reads this poem they will think about her. Shakespeare is the one of the most famous and well respected writers and poets of all time. From his mysterious life, to his unique writing style, his amazing and time lasting plays, and his sonnets, he is an international phenomenon for as long as his plays and sonnets can be read. Shakespeare is the best and one of the most interesting men that has ever lived. Works Cited Frye, Roland Mushat. Shakespeare: The Art of the Dramatist. Boston: Houghton Mifflin, 1970. Print. Greenblatt, Steven. â€Å"Shakespeares Leap. † New York Times. New York Times, 12 Sept. 2004. Web. 4 Nov. 2012. . GradeSaver. *Biography of William Shakespeare | List of Works, Study Guides Essays*. GradeSaver, 30 November 2012 Web. 30 November 2012. Mabillard, Amanda. Shakespeare’s Writing Style. Shakespeare Online. 20 Aug. 2000. (6 November 2012) . Magill, Frank N. Masterplots II. Englewood Cliffs, NJ: Salem, 1986. Print. How to cite Research Paper on Shakespeare, Essays

Mozart Effect free essay sample

Instead of printing the output conventionally they decided to put the output onto sounds. They realized that the patterns sounded familiar and contained the sound of baroque, Eastern and New Age music (Anderson, 2000). Why does this matter? The fact that the output came out to sound like that type of music indicates that there is a very real possibility Of a relationship between them. The relationship that could occur is that when you present that child with the music previously mentioned, it could actually strengthen those bonds.By doing this, in turn, you could stimulate the childs learning curve therefore speeding up the development of the mind. This is an assumption hat would definitely need some solid evidence to back it up. Does the educated listener hear more in a composition than a naive listener? Certainly. (Weinberg 2000). This in turn can be used as a measure of attentiveness in class. We will write a custom essay sample on Mozart Effect or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If someone is trained to hear more in a composition, they would be more adaptive to learning a technique for hearing, not just listening, more in a class room environment.The more a person hears in a class could also then in turn lead to them learning more from that particular class. This shows that the improvement of ones listening could also lead to the improvement of learning ability. This will lead to one being more capable of grasping knowledge than they would without this improved hearing ability. Even though Mozart didnt directly improve scores on the cognitive portion of the test, it did have an effect on the scores of moods (Kendall, 1 997; Spies, Hess, Humanistic, 1996).This in fact shows that it could unintentionally cause people to score higher on the cognitive sections. The reason behind this is that if it can affect your mood, then in turn your mood can affect your scores. The reason being a calmer and more soothed tester will have less stress and be more relaxed to take the test. Mozart music is known as soothing and comforting so if you are calm and collected during the tests then you will score better. However, One group of scientists used a test where students listened to a list of numbers, and then repeat them backwards, known as a backwards digit span test.However, listening to Mozart before this test had no effect on the students. (Shin, 2003). This information shows us that even though the logic behind the theory, that since the output creates a certain tune Of music that that music will increase the learning curve, it isnt necessarily true. It also shows us that at certain times ND under certain conditions this theory isnt necessarily true. It does show that when it was disproved in certain tests, that those tests were about kids playing the piano and other instruments and not listening to music.However, they are also similar because even though it doesnt back up The Mozart Theory it also doesnt disprove it. It continues to say that there is still a possibility of it being a real phenomenon. Also, the effect of music on scores doesnt exceed a 10-15 minute time spans where testers were completing spatial tasks (Earaches, Shaw, KY, 1993). This would indicate towards that even though the music could help its effects wouldnt be permanent. It shows that when people are doing other spatial events that the time the music helps would be limited to a short term span.If it only works for a short period of time then it wouldnt necessarily be helpful to play to infants, and children. Therefore, this is technically not improving intelligence, but instead short term memory. Out of these sources I find that the first source, Anderson (2000), is more credible. The reason being is that he is a doctor and has put in many years of hard work and dedication to the field of psychology in order to et to the point where he is at. The second is a students paper for a college class.Now although it is Someone who has done many hours Of research, it doesnt compare to the amount of work the Anderson put into becoming a doctor in the field at question. I believe that The Mozart Effect is a real and at work phenomenon that parents should start using on their children. For me it makes a lot of sense that if the brain creates an output with a certain pattern or rhythm, and one then in response replicates those patterns or rhythms as an input back to the brain that it would have a positive impact on the function of the brain.

Development European Online News And Music -Myassignmenthelp.Com

Question: Discuss About The Development European Online News And Music? Answer: Introduction Online to offline (O2O) business is a strategy that uses online advertising and marketing approaches to identify potential clients, create awareness of services and products and finally lure the customer to visit the physical store to buy the goods and services (Del, 2013). This model comprises of four components content management, order management, customer service and Break Bulk deliveries to B2C (Business to Customer) (Swatman, 2009). In this paper we apply all this components on the development of an ice cream parlor in MMU. Content Management The developers of the online platform for the ice cream parlor in MMU must ensure that the content is attractive and good. The following must be put into action to ensure this: Developing a product review platform on the website This will give the customers a platform to express how they felt about the ice cream and services offered by MMU ice cream parlor. In this case customers will act as the advocates of the business thus the best way to get the ice cream validated by a third party (Ribbik, 2014). Ensuring quality images Anybody who buys goods online views their pictures first (Shen, 2014), thus MMU ice cream parlor must ensure quality pictures of their ice cream are taken. The pictures should be clear and show some of the customers eating and enjoying their ice cream. Developing an easy payment process The checkout page is the final stop for peoples shopping journey (Choi, 2008). The design must be in a way that payment is clearly shown and as easy as it can be. If possible, several payment processes should be employed and clearly displayed. Ensuring quality design Many online customers base their opinion on the websites overall design (Laudon, 2013). The MMU ice cream parlor website should be professionally designed to give it a high rating on customer opinion thus translate to increased sales. Order Management An efficient ordering online system should be ensured by the parlor through the following ways: The website must be fast and efficient MMU ice cream parlor must ensure that their site is optimized for mobile web browsers and at least implement an efficient and fast mobile app. This will ensure customers spend less time ordering for their goods thus maintain them because most of the online visitors will abandon their orders if the site requires more time to place orders. Retaining customer database The website should be designed in a way that a customer can be able to trace their previous orders easily thus when making a similar order they just click a few buttons (Nishii, 2008). Streamlining the pickup process The pickup process after orders have been made online should be made quick and easy. The customer should just present their receipt and the parlor and get their ice cream in time. Customer Service Good customer service means should be created and maintained by every business (Law, 2010).. MMU ice cream parlor should consider the following in ensuring this: Know the product well MMU ice cream parlor should ensure all its customer facing staff know the product well and beware of the most common questions that customers ask. This will help them articulate well the answers the customers require. Be friendly at all times The company should train its staff to be friendly to customers, every conversation should start with a smile and a warm greeting. If the customers call they should be addressed in a friendly way. After every service the staff should learn to say thank you. Be responsive MMU ice cream parlor staff should ensure they respond as quickly as possible to all enquiries made by customers. This will boost customer confidence thus translate to improved sales. Break Bulk Deliveries To B2c Break bulk are goods that must be loaded individually and in this case delivered to the end user (the customer) (Mikurak, 2012). The company should embrace the following in ensuring efficient delivery of its products: Secure delivery The ice cream delivery equipment and vehicles should be licensed to ensure compensation incase of any accident during delivery. Fast delivery MMU ice cream parlor should ensure that their ice cream is delivered on time to the customers, this will boost customer confidence in their services. Reliable Each time delivery is promised the companys reputation is put in the line (Rogg, 2009), thus the parlor should ensure they employ delivery mechanisms that are highly reliable. The company should come up with package tracking through the internet. Professional appearance The appearance of drivers, staff and ice cream tracks reflects on the business. The delivery vehicles should be clean and the staff should maintain a neat appearance. Conclusion The MMU ice cream Parlor must consider the ideas discussed above to ensure that it grows its customer base. Above everything else the goods, they produce must be up to standard and constant improvement ensured depending on the ever-changing customer preferences. References Del Real, A. E. (2013). U.S. Patent No. 8,353,012. Washington, DC: U.S. Patent and Trademark Office. Law, R., Qi, S., Buhalis, D. (2010). Progress in tourism management: A review of website evaluation in tourism research. Tourism management, 31(3), 297-313. Mikurak, M. G. (2012). U.S. Patent No. 8,271,336. Washington, DC: U.S. Patent and Trademark Office. Shen, C., Wang, Y. (2014). Online to offline business model. Laudon, K. C., Traver, C. G. 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